Facebook activate with your privacy

You may remember, last December, when Facebook began prompting users to make their messages and shared content publicly visible. With the announcement, founder Mark Zuckerberg, Facebook, Facebook users are encouraged to follow the example, changing his "old" privacy settings and posting this statement:

For those who are wondering, I put most of my content on the page my personal Facebook is open, so people could see it. Can I set some content to enhance my private, but I don't see a need to limit the visibility of pics with my friends, family or my teddy bear:)

A few months later, Facebook pushed the limits of confidentiality and again with the latest program, "Instant Personalization". This service allows other web sites, to customize the user experience by giving them access to Facebook user data. And no, there is an "opt-in" as the other.

This new direction in the privacy policy represents a significant shift from its previous attitude of Zuckerberg privacy control when what he termed "the vector around which Facebook operates."

Not only Facebook changed its approach to privacy, it also changes the approach to implementing these new directions.

With instant personalization, Facebook further embraced the culture "we know best" and omitted the prompts.  Users found already opted-in without having to bother themselves with his consent. Certainly, you can still opt out, but Facebook warns you that you will forfeit a richer experience as you browse the web.

No, don't do this.

Why change direction?  What Zuckerberg drink elixir to make him adopt Google CEO, mantra of Eric Schmidt, "If you have something you don't want anyone to know, maybe you should do first?

Zuckerberg's Facebook page offers simple explanation:

"I'm trying to make the world a more open location."

In a video interview with TechCrunch founder Michael Arrington, Zuckerberg edited topic further this idea with the promotion of Facebook willingness to remain flexible and constantly changing to embrace "social norms".

Starts to get interesting in about 2: 50 as mark elaborates on Facebook to view your privacy:

If you do not want to watch the video, follow the related offers:

We believe our role in the system to constantly be innovating and be updating what our system is to reflect what the current social standards.

A lot of companies would be trapped by the conventions and their legacies of what they've built, doing a privacy change-make a change for 350 million users privacy is not the kind of thing that would make a lot of companies. But we viewed as a really important thing, to keep always a beginner's mind and what we do if we were starting the company now and we decided that these would be the social norms now and we went for it.

However, if I guess I would say the interests listed in profile Facebook tell the real story:

"Transparency"-slide to increase revenues, marketshare & Facebook

"Breaking things"-as the previous privacy policy revolutions "Facebook"-create your own in an attempt to dethrone the most Google "information flow"-your flow of information around the web, the higher the Facebook revenue minimalism»-minimizing your concerns

Let's cut to the chase ...

Facebook sees an opportunity to control the web how can any company-even Google. It has 400 million users (and growing) and this will promote these users (and their data) to control what people see and how they interact over the internet. This is a fantastic opportunity that could make Zuckerberg one of the most powerful (and wealthier) people in the world.

Now you see why are some privacy concerns won't prevent Facebook or venture capital that back?

Now don't get me wrong ... I love Facebook and will continue to frequent the site. In fact, I can still choose to opt-in for a service such as "instant Personalization". But that aside, Zuckerberg isn't kidding anyone here. Regarding this author is concerned, it's all about increasing revenue and Internet dominance.

Last week, PC Magazine has published a nice little tutorial slideshow offering 8 steps on how to protect yourself better from the pitfalls of Facebook privacy. Unless you plan to abandon altogether Facebook, I recommend especially control ... just recognize that won't be customized to your tutorial!

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